On April 16 at 6:30 p.m., the American Marketing Association (AMA) and ShopbellaC Boutique will host a fashion show called the Fash Bash on the front lawn.
Local businesses are sponsoring the event, and proceeds will go to the Searcy Children’s Homes.
AMA sponsor Lori Sloan, assistant professor of marketing, has been doing the fashion show for almost 10 years. Sloan said she is looking forward to seeing how the fashion show will be this year.
“I love being with the kids and it never ceases to amaze me their creativity and ingenuity,” Sloan said. “It is so fun to sit back and say ‘here is a direction you should go’ and just see how they do it. As a sponsor, I am not as much worried about the event being a huge success as I am what each student learns from the process of planning the event and working together.”
The fashion show will be different than past years. Flor Flores, a junior marketing and international business major and vice president of AMA, is in charge of the Fash Bash.
“The American Marketing Association has been doing it for years, but it was different,” Flores said. “This year we are rebranding the event and doing it totally different. Years ago it was more formal and serious. This year it will be a spring bash, more relaxing and instead of chairs, everyone can bring beach towels to sit on.”
Cheyenne Little, a senior fashion merchandising major, is an assistant creative director for ShopbellaC and is working alongside Flores on the fashion show.
“This is something we both love and we wanted to make it very fun,” Little said. “The American Marketing Association and ShopbellaC have come together and are working well together.”
The fashion show will have models including students and faculty members of Harding. The faculty will wear Harding bookstore clothing, the female students will wear ShopbellaC clothing, and the male students will wear clothing from Beyond Boundaries.
Along with the fashion show, there will be other activities going on. Local businesses will be set up with giveaways and free samples for people to try. Belles and Beaux will perform. There will also be a photo booth set up, according to Little.
Social clubs are encouraged to get involved. The club with the most people at the show that post the most pictures on social media will receive the grand prize of free T-shirts at their next function.
Tickets are free but required for admission and can be picked up at a booth in the student center that will be set up on April 9, 10 and 16.
