Written by Cassell Stewart
The Stevens Art Department put up their annual Branding Show last week, featuring museum concepts that were brought to life with blood, sweat and tears by many talented designers (I know, I was there). Interdisciplinary teams of designers from the Harding graphic design, architecture and interior architecture and design programs came together to create, brand and design museum concepts inspired by the city of Detroit.
This year’s Branding Show was especially significant, as it marked the first time that the architecture program has been involved. The addition of architecture students brought an entirely new dimension to the project, transforming it from a more conceptual graphic design and interior design-driven show to a full-fledged design experience. This integration was not without its roadbumps, but the final result is an amazing display of interdisciplinary creativity and teamwork.
The three museum concepts on display in the gallery are The Resilience Project, The RAY Museum of Arts and The Milliken Discovery Center. Senior graphic designer Kit Moore, a member of the Milliken team, explains their concept: “The Milliken Discovery Center is an ecological museum dedicated to helping Detroit thrive. By teaching young adults and families practical skills, the Milliken hopes to cultivate a greener future.” The team designing the Milliken was tasked with developing a museum focused on natural history and science, so their concept centers on ecology and sustainability. The addition of architecture resulted in an exterior that felt alive and breathing, blending organically with the interior design and graphic elements, all of which supported the museum’s overarching theme.
What made this year’s Branding Show unique wasn’t just the addition of architecture students, but also the incredible designers behind the projects. These hardworking, talented and incredibly capable designers made the long nights, frustrating conversations and tight deadlines worth it. It was a wonder to work alongside them. A special shout-out also goes to professors Amy Cox, Nikki Crane-Hasty and Stacy Gibson for their expert guidance throughout this project. We couldn’t have done it without you.
The Branding Project will be open from 8 a.m. to 5 p.m. Monday through Friday, with a special reception on Spring Sing Saturday from 10 a.m. to 2 p.m. Stop by the gallery to see the hard work these students have put in. (And if you have any friends who were involved in this project, buy them some ice cream or make them take a long nap. They deserve it.)
