This is a time in which anyone can become a star in just six seconds. The successful video app Vine empowers people to do so. Six seconds are a curse and a blessing; every second is vital.
Our generation is known as the millenials. We are no longer interested in spending years on creating and producing video content. We love the fact that we can create viral content on the go, which is one reason why Vine has grown quickly in less than two years.
For example, Nash Grier, a 15-year-old from North Carolina went from being an unknown high school student to having more views than Justin Bieber. He was recently interviewed on Good Morning America and is everywhere on Vine. He said he wants to do this kind of stuff for a living, a career to entertain people. How awesome is that?
The Vine concept of short GIF loops reveals something about our culture. We prefer snippets, our culture values entertainment and we like to be part of a community. The best part is that no expertise is required; it is all about creativity.
Among the advantages, Vine enables people to be storytellers; it provides a simple and user friendly platform to upload and watch videos. Who knows? Maybe you are a star and all you need to do is start posting original content. All it takes is creativity.
“Viral” is also one of those words that is intrinsically linked to Vine. Examples such as “Gangnam Style,” “What Does the Fox Say?” and “Harlem Shake” illustrate the fact that whatever may be popular today will probably be completely forgotten by tomorrow. One day everyone is talking about something, and then something else comes to take its place.
To keep people interested, content producers need to generate fresh ideas all the time. Understanding what people like is probably the most important ingredient when generating content. It seems like users find comic content especially appealing.
On the other hand, Vine makes privacy easily disappear. When people start generating content, followers can easily learn about people’s lives and places they visit. Also, remember not every Vine video is Harding appropriate; people also use vulgar content to catch people’s attention. Not to mention stereotypes based on sex or race are used as entertainment.
I very often hear older generations say that people are losing the ability to communicate properly, but the reality is that communication is changing quickly. Vine is the perfect example to illustrate how much people love to share and communicate with others and how they adapt to new ways to express and share.
Using technology appropriately will not make you distant from friends or relatives; it will actually help you stay closer to them. They now can watch, comment, share and like your posts. You can reach a wider audience almost instantaneously. Who knows? You may even become a famous Vine star.
