The American Marketing Association (AMA) and Center for Professional Excellence (CPE) are teaming up on Nov. 9 to host the first ever IMC Expo: Marketing Mingle.
Lori Sloan, marketing professor and AMA sponsor, along with Brian Harrington, director of CPE, have been planning the expo since early October. Their goal was to create an event for students, majoring in mass communication, marketing and graphic design, to come together and meet with businesses looking for summer interns and future employees.
Sloan said that IMC is a term used in the creative world that means integrated marketing communication.
“Most people in advertising, public relations, graphic design and marketing know that term, we’re making sure everyone knows that term now,” Sloan said.
Sloan said that there will be approximately 19 businesses ready to meet with students tomorrow, and among those businesses is Think Idea Studio, which is an advertising firm located in Searcy. Content specialist Phillip Slavin along with digital marketing strategist, Haley Burkhead will be representing the agency tomorrow.
“We’re excited about the opportunity to share what we’ve learned with the next generation of marketers,” Slavin said. “We’re also looking forward to meeting students that could become interns for us in the future.”
Harrington said that this is the first time a career expo specifically targeting marketing and other creative majors will be hosted by CPE and AMA.
“We do career fairs for accounting students in the fall and all business students in the spring, so there’s nothing for just marketing students,” Harrington said. “Our focus here in the CPE is to work with business students, but there’s communication, PR, advertising and graphic design that are all applying to the same jobs, so we wanted to create some type of career fair for them.”
The IMC Expo: Marketing Mingle, will be held from 1-3 p.m. today, Nov. 9, in the Rhodes-Reaves Field House. Students should dress business casual and have resumés on hand.