{"id":20236,"date":"2025-03-14T07:23:00","date_gmt":"2025-03-14T13:23:00","guid":{"rendered":"https:\/\/thelink.harding.edu\/the-bison\/?p=20236"},"modified":"2025-03-14T07:23:00","modified_gmt":"2025-03-14T13:23:00","slug":"imco-experience-class-trip","status":"publish","type":"post","link":"https:\/\/thelink.harding.edu\/the-bison\/2025\/03\/14\/imco-experience-class-trip\/","title":{"rendered":"IMCO Experience Class Trip"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Photo provided by Lori Sloan<\/p>\n\n\n\n

   The newly created Integrated Marketing Communications (IMC) Experience class is a course designed by assistant professor Lori Sloan to let students step outside the classroom and learn how the corporate world operates. The 20-student class left March 5 for Dallas to participate in a three-day itinerant classroom. <\/p>\n\n\n\n

Sloan continuously encourages an environment of professionalism meant to instill in her students the fundamental skills of working in the corporate world. <\/p>\n\n\n\n

\u201cThe IMC Experience course is designed to open students’ eyes to the multiple applications of the basic IMC tools utilized for strategy implementation and branding throughout various industries,\u201d Sloan said. \u201cImmersive learning appeals to all the senses and brings textual concepts to life.\u201d<\/p>\n\n\n\n

Over the course of three days, the attending students toured Leads Online, the Dallas Cowboys\u2019 Stadium and Southwest Airlines\u2019 Headquarters. Additionally, students met with Johnson & Sekin Agency and RMR Agency in a conference room.\u00a0<\/p>\n\n\n\n

Rachel Ragland, owner of RMR Agency, shared some advice for students looking to pursue the direction of marketing and\/or communications. <\/p>\n\n\n\n

\u201cSuccess in marketing isn\u2019t just about strategy \u2014 it\u2019s about storytelling, adaptability and relationships,\u201d Ragland said. \u201cExperiences like travel open your perspective, teaching you how to connect with diverse audiences and think beyond borders. If I\u2019d had an opportunity like this as a student, I know it would have shaped my creativity and confidence even sooner.\u201d <\/p>\n\n\n\n

Each day ended with a dinner hosted by a different business. The companies that hosted the students were DeLucca\u2019s, Via Triozzi and Topgolf. Senior Audie Isbell said he took away valuable skills he will carry into her professional careers.\u00a0<\/p>\n\n\n\n

\u201cThe IMC experience trip led me to a deeper and well-rounded grasp of the after-college job world as well as inspiration toward my career goals,\u201d Isbell said. <\/p>\n\n\n\n

Junior Wesley Lamberson said the trip impacted her.<\/p>\n\n\n\n

\u201cThe IMC trip was an eye-opening experience that deepened my understanding of the industry\u2019s dynamic landscape and the power of strategic communication,\u201d Lamberson said. \u201cI learned a lot, made connections and strengthened my love for marketing\u201d.<\/p>\n\n\n\n

 Senior Denim Lee also described her experience on the IMC trip. <\/p>\n\n\n\n

\u201cIt was a great opportunity to build connections and learn more about the marketing communications world,\u201d Lee said.<\/p>\n","protected":false},"excerpt":{"rendered":"

Photo provided by Lori Sloan    The newly created Integrated Marketing Communications (IMC) Experience class is a course designed by assistant professor Lori Sloan to let students step outside the classroom…<\/p>\n","protected":false},"author":15086,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-20236","post","type-post","status-publish","format-standard","hentry","category-features"],"_links":{"self":[{"href":"https:\/\/thelink.harding.edu\/the-bison\/wp-json\/wp\/v2\/posts\/20236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thelink.harding.edu\/the-bison\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thelink.harding.edu\/the-bison\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thelink.harding.edu\/the-bison\/wp-json\/wp\/v2\/users\/15086"}],"replies":[{"embeddable":true,"href":"https:\/\/thelink.harding.edu\/the-bison\/wp-json\/wp\/v2\/comments?post=20236"}],"version-history":[{"count":1,"href":"https:\/\/thelink.harding.edu\/the-bison\/wp-json\/wp\/v2\/posts\/20236\/revisions"}],"predecessor-version":[{"id":20249,"href":"https:\/\/thelink.harding.edu\/the-bison\/wp-json\/wp\/v2\/posts\/20236\/revisions\/20249"}],"wp:attachment":[{"href":"https:\/\/thelink.harding.edu\/the-bison\/wp-json\/wp\/v2\/media?parent=20236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thelink.harding.edu\/the-bison\/wp-json\/wp\/v2\/categories?post=20236"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thelink.harding.edu\/the-bison\/wp-json\/wp\/v2\/tags?post=20236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}