One of the biggest changes COVID-19 has brought to the world has been the mask phenomenon, as they have become an essential part of safety precautions taken during the coronavirus outbreak. Not only have masks become an essential part of individuals\u2019 wardrobes, but they are also a fashion statement that has quickly spread around the world.<\/p>\n\n\n\n
Harding\u2019s fashion merchandising majors have been discussing in class and observing first-hand how masks have been affecting the fashion world. <\/p>\n\n\n\n
\u201cStores are making a profit off of masks now, and that\u2019s what they\u2019re focusing on,\u201d senior Gracie Cox said. <\/p>\n\n\n\n
Many fashion brands and vendors have been getting creative with masks over the past couple months, and there are a couple mask trends in particular that stand out this season.<\/p>\n\n\n\n
\u201cAnimal print is really popular, at least among female masks,\u201d senior Abby Dahlem said. \u201cJust because leopard print was popular beforehand in other pieces of clothing and in other aspects of the fashion industry, and that just translated over into masks because they needed to match what\u2019s being worn at the time.\u201d <\/p>\n\n\n\n
Dahlem also said the app TikTok has had an influence on the masks people choose to wear because \u201cTikTokers\u201d are posing and making dances in their masks, encouraging others to get creative with their masks. <\/p>\n\n\n\n
Besides influencers on TikTok or Instagram making masks trendy, clothing brands and Etsy shops are using the need for masks as a way to donate to organizations. For example, Pura Vida (a jewelry company) and Vera Bradley (an accessories company) have partnered to produce masks and donate 5% of proceeds to Direct Relief \u2014 an organization that provides health workers with protective gear. Another philanthropic brand, Everlane, donates 10% of mask proceeds to the American Civil Liberties Union. <\/p>\n\n\n\n
This fashion phenomenon has been prevalent at Harding, and students are taking advantage of the many different styles and designs to express themselves through their masks. Many Harding students have used this new fashion statement as an opportunity to express themselves, to represent their social clubs and to add personality to their everyday look.<\/p>\n\n\n\n
\u201cI\u2019ve seen a lot of sparkly masks, tie dye masks and a lot of black masks, especially for men,\u201d senior Hannah Rushing said. \u201cMasks are a huge opportunity to hop on a trend and add a little something to your outfit right now. We have to wear them anyways \u2014 we might as well make it fun.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
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