Aramark and University Communications and Marketing (UCM) unveiled new labeling and signage for the Charles White Dining Hall last week. Playing into Harding\u2019s overall brand identity and the Bison theme, Graze in the cafeteria was officially launched Oct. 17.<\/p>\n
After conducting surveys and other satisfaction analysis tactics in May, Aramark began planning and implementing changes to Harding\u2019s dining hall. Several new dining options were introduced at the beginning of the semester, with the most obvious change coming with the introduction of the Graze logo.<\/p>\n
The cafeteria expanded the salad bar and also included more vegan options on the main line. In addition, students now serve themselves more often, allowing them to customize their plates more easily.<\/p>\n
According to Jana Rucker, vice president for University Communications and Enrollment, Graze is based on a restaurant concept to unify the multiple stations and tie into the University\u2019s brand image.<\/p>\n
\u201cThis was actually not an attempt to rebrand the caf,\u201d Rucker said. \u201cIt will always be the caf, but I do believe there is power in creating visual interest and a more polished and unified presentation. This is part of my charge as the brand manager for Harding, and I think it helps provide a better impression and experience for the campus community and our visitors.\u201d<\/p>\n
Part of that polished and unified presentation includes the new Graze logo, which Rucker said was drawn by Tim Cox, the artist behind Harding\u2019s newest Bison logo.<\/p>\n
Reactions to Graze from the student body have been mixed, though not particularly strong on either end. Senior Zach Orall said he wasn\u2019t specifically impressed by the changes, because he wishes more effort would have put toward pricing and food quality rather than aesthetic appeal.<\/p>\n
\u201cI think that this change was put toward an area that wasn\u2019t so immediately needed,\u201d Orall said. \u201cIt just kind of felt like maybe it could have been put toward a different area \u2026 It just kind of felt like they were repainting cracked walls to me.\u201d<\/p>\n
Other students, however, had a different outlook on Graze. According to junior Riane Chavez, some students appreciate the efforts being made. She said, while it may not make a huge difference for everyday student life, it\u2019s a step in the right direction.<\/p>\n
\u201cI think it\u2019s cool just to spruce up the caf a little bit,\u201d Chavez said. \u201cIt\u2019s not like it was drastic or they remodeled or anything. They just added some nice touches.\u201d<\/p>\n
Graze signage and the other changes can be seen in the Charles White Dining Hall and read about at harding.campusdish.com.<\/p>\n","protected":false},"excerpt":{"rendered":"
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